Boston – Day 3

Where do i start?

Thats all I can think. I have just spent two days looking under the hood of one of the most successful gyms in the world.

New systems, approaches, policies coming out of my ears.

They have solutions to problems I have not even encountered yet.

Easy to be overwhelmed after two days of intense learning, introspection and planning.

Doing my best to process some of the major takeaways as I sit in the airport. Heres a short list to start with

  1. Know where you are going, then make the map.
  2. Being good at the sport of CrossFit is very low down on the priority list.
  3. The pursuit of excellence is exactly that. A pursuit.
  4. Start 5 minutes late, finish 5 minutes early
  5. Steal ideas, and don’t be afraid to tell everyone you did.
  6. Living by your core values is everything.
  7. Actually doing that takes massive commitment and discipline.
  8. Tell everyone exactly who you are. Then remind them.

So, back to…Where do I start?

So many cool things to implement, I cant wait to get to work.

And thankfully, I don’t need to tip over the boat.

We are definitely on the right track and our planned direction does not change.

What Ben and Harry showed me was I need to double down on that direction and take it even further, and do it even quicker.

Scary but brilliant to hear.

I now know where this journey can lead and I have seen what the possibilities are .

I have never been more excited.

Boston – Day 3

Boston – Day 2

Since I arrived in Boston, all everyone has talked about is the looming snow storm.

They were expecting everything to shut down for a day or two. Businesses, schools, public transport.

Its due to hit this morning, and as I climb into my rental car all I am thinking is

“please don’t close the damn highway”

I have a 40 minute journey to navigate to CrossFit New England.

Ben had already been in touch to say they are going to be at the gym for the day regardless and plans were not changing.

All I needed to do was get there.

And boy am I glad I did.

Ben Bergeron is a special individual, and its not because his coaching.

What I encountered is a guy who ruthlessly and relentlessly brings everything back to his core values.

He has boiled them down to three central tenets and they show up in everything he does.

In teaching his class, all three featured.

The weekly coaches meeting is structured around them as a part 1, 2 & 3. Its that explicit.

Its there in the daily class schedule, the maintenance plan, the approach to marketing, the decor of the gym.

Every conversation is guided by them and at the same time, they get reinforced.

As he says himself, most “core values” end up on a coffee mug and never go any further.

For Ben, and for CrossFit New England as an organisation, they are the operating system.

After one full day, I leave feeling utterly impressed, equally optimistic and full of questions.

Roll on tomorrow.

Boston – Day 2

Boston – Day 1

Pound-for-pound king.

Top of the heap.

World’s best.

Ben Bergeron is someone I have wanted to meet for quite a while now.

Originally I heard about him through his CrossFit business courses. For affiliate owners, it was the one to seek out.

In a world where everyone is a guru, his course was the one everyone recommended. Gym owners did his course and sang about it from the rooftops.

Then, I realise he also ran the East Coast Championships, the competition with the most Games athletes outside of the Games themselves. A massive event that traditionally kicked off the competitive season.

Impressive resume.

And oh yeah, did i mention that he coaches Matt and Katrin? Both current male and female CrossFit Games champions. There’s that too.

So yeah, the worlds best… and here i am, in Boston.

Over the next two days I am going to work with him. And when i say work, i mean literally going to work with him.

I will go to his coaches meetings, train in his class, discuss the programming, look at managing the business side of things, analyse classes and yes, sit in on Competition team training.

As work days go, Carlsberg would struggle  to match this one. 

Boston – Day 1